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1. Email Lists Are Quick and Flexible

Organizations can quickly send time-sensitive information to a large number of subscribers worldwide. Email messages, particularly HTML messages, provide great flexibility and allow an organization's unique graphic profile to be used, with images and links to additional resources.

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2. Email Lists Have a Wide Reach

Email lists can reach people from around the world without the barriers of geography or time zone. Since email is a part of many people's daily routine and is receivable on cell and smartphones, recipients can immediately respond to messages.

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3. Email Lists Are Cost-Effective

Email lists are one of the most cost-effective tools for today's communicators. Organizations can get direct feedback, which in turn leads to better business decisions and results.

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4. Email Lists Are Easy to Administer

Email list management software is specifically designed to handle large numbers of subscribers and can operate on modest hardware. Depending on requirements, organizations can purchase a license for the software or use a hosted email list service.

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5. Email Lists Allow for Customization

Email messages can be easily customized according to each recipient's individual preferences. This allows organizations to build loyalty and trust through a more personal relationship with subscribers.