The “Big Three” Mantra for Email Marketers
and Communicators Today
Remember the September introduction of Apple’s Mail Privacy Protection (MPP), which generated much buzz and sent many email marketers into panic mode about its impact on open-up tracking? What happens if we take a meditative moment to breathe through the hype and fear--and, instead, forge onward with the best practices and tools to get rich tracking data while respecting your subscribers?
Think of it as the “Big Three” mantra for post-MPP email marketing and communications:
Keep on tracking—the right way—with anonymous tracking or personal tracking with consent
Set an intention to follow all data privacy and protection regulations using built-in best practices
Visualize your subscribers as the real people they are and go beyond to build their trust
You can do all of this—making the most of your communications and meeting the moment in the privacy era—with the newly launched LISTSERV Maestro 10.0 email marketing and analytics software.
Check out these benefits and helpful tools and share with your organization’s communicators:
Ensure Compliance, Honor Subscriber Preferences
Need clarity on email tracking and data handling in the privacy age?
Keep on tracking – the right way – utilizing Maestro’s industry-unique tracking and reporting permissions across four distinct levels. Choose from completely anonymous tracking or more detailed personal tracking with full subscriber consent. Benefit from the ability to simply turn off open-up tracking completely and other privacy measures, so you can focus on the stats that actually matter.
Take Your Message Design Up a Notch
Want your messages and subscriber pages to feel tailor-made and unified for familiarity and trust?
Select from a wide range of web fonts to wow your recipients and users with rich typographical design for email templates and subscriber pages that pop.
Save Time with File Sharing + Hosted Attachments
Looking to make your email campaign set up quicker and more efficient?
Streamline your process by uploading your files in LISTSERV Maestro, which does double-duty as a file-sharing platform. Embed automatically generated and trackable links in your messages for your subscribers to download your files.
Send Smartly + Compare Recipient Activities on Mobile vs Other Devices
Seeking the ideal message delivery timing for best results?
Interested in comparing subscriber actions on mobile vs other devices? The rich reporting and multi-dimensional analytics of LISTSERV Maestro help you find optimal delivery days and times. Distinguish between mobile tracking events vs other devices to analyze the share of subscriber activity that occurs on each type of device.
Make Subscriber Management Easier with API + Improved List Management
Ready to speed up subscriber and list management tasks?
The new API and updated subscriber warehouse of LISTSERV Maestro help you grow your email lists. The API allows an external script to submit subscribe requests to a list. Or seamlessly, add people via an external form on your website. You can copy & paste subscriber lists and list groups, including profile fields.
Running LISTSERV Maestro
and want to enjoy all of the
advantages of this new version?
Using LISTSERV® and looking to boost your communications with the capabilities of LISTSERV Maestro?
Interested in the full suite of features and benefits in LISTSERV Maestro?