Five Reasons Why You Should Add Maestro
to Your LISTSERV Platform

By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft

The LISTSERV Maestro email marketing add-on, available for both in-house and cloud hosting customers, provides many features that allow you to expand your email communication capabilities and do more with email, even if you aren’t strictly in the email marketing business. Let’s take a look at the main benefits -- including a flexible subscriber database and in-depth reporting -- and see why you should add Maestro to your existing LISTSERV platform.

A Single Solution for All of Your Communication Needs

The Maestro add-on integrates fully with your existing LISTSERV site, allowing you to use a single platform for all of your communication needs instead of relying on separate solutions from multiple vendors that aren’t compatible with one another. You can run your discussion groups and your email newsletters through an all-in-one hub with a unified technical support channel for any assistance that you may require. Even if you don’t have an immediate need for features like advanced target groups, A/B-split testing or job automation, it makes sense to have the tools available for when your needs expand.

A Flexible and Easy-to-Use Subscriber Database

LISTSERV Maestro features a built-in subscriber database with support for any number and type of profile fields, making it easy to use your subscriber data in new and exciting ways. You can get detailed demographic breakdowns of your subscriber base, send targeted messages to different categories of subscribers, personalize your content and trigger follow-up emails to subscribers based on previous responses. You can also connect LISTSERV Maestro to external customer or subscriber databases, allowing you to take full advantage of your existing data sources.

In-Depth Tracking, Reporting and Analytics

The step-by-step delivery guide makes it easy to set up your email campaign, and the in-depth analytics give you the information you need to improve the next one. You can track your performance and engagement with real-time reporting. You can also choose exactly what to track - including opens, clicks, conversions and social media shares – while deciding how much personally identifiable information to collect to ensure that you comply with all applicable data protection and privacy laws worldwide.

A Multi-User Platform Tailored for Your Team

LISTSERV Maestro is a multi-user platform and allows you to assign different roles and tasks for your team members, including target group setup, content creation, tracking decisions and testing. Regardless of the size and complexity of your organization, you can share tasks among users, add or limit capabilities and divvy up responsibilities among your team members any way you see fit.

A Solution that Grows with You as Your Needs Expand

While LISTSERV Maestro contains many advanced features that allow you to run customized and automated large-scale campaigns, the system is also ideal for small-scale newsletters. Regardless of how many subscribers you have, LISTSERV Maestro is licensed according to your delivery capacity needs. You can start small and rest assured that Maestro will keep up as your needs grow.

If any of this sounds intriguing and if you want to get the most out of your investment in LISTSERV, reach out to our knowledgeable staff for guidance and assistance about adding Maestro to your current LISTSERV platform.

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