As a new email marketer, you have probably heard buzzwords such as "segmentation," "opt in," "bounce rate," and of course "A/B split testing." But what is A/B testing for email, and how does it work? When designing a marketing campaign, you will have many ideas of how to proceed. However, sometimes your team may be conflicted about design choices, content, wording, visuals, you name it. With A/B testing (aka split testing), you don't have to decide all on your own. As the nam