Kathleen PelosiApr 22, 20212 minWhat is A/B or "split" testing for email...and how does it work?As a new email marketer, you have probably heard buzzwords such as "segmentation," "opt in," "bounce rate," and of course "A/B split...
Kathleen PelosiApr 18, 20214 minHow to plan your product launch communications strategyThe hard part is over. You've spent months or even years developing your product and you're ready to show it off to the world. But as the...